Digital Marketing Executive

Apex Fund Services LLP • Pune, IN

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.

Your career with us should reflect your energy and passion. That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience. Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you

Role Overview

We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Salesforce Pardot to join our marketing team. This role will be responsible for executing and optimizing digital campaigns, managing lead generation workflows, and driving engagement through data-driven strategies.

Key Responsibilities

  • Plan, execute, and optimize email marketing campaigns using Pardot
  • Manage lead scoring, nurturing, and segmentation strategies
  • Collaborate with sales and marketing teams to align campaign goals with business objectives
  • Monitor and analyze campaign performance metrics to improve ROI
  • Create and manage landing pages, forms, and automation rules in Pardot
  • Ensure compliance with data privacy regulations (e.g., GDPR)
  • Support integration between Pardot and CRM systems (e.g., Salesforce)
  • Contribute to content strategy and digital asset creation

Required Skills & Qualifications

  • 4+ years of experience in digital marketing, with a strong focus on Pardot
  • Proficiency in marketing automation, email marketing, and lead management
  • Strong analytical skills and experience with campaign performance reporting
  • Familiarity with CRM platforms, especially Salesforce
  • Excellent communication and project management skills

Preferred Qualifications

  • Pardot Specialist or Consultant certification
  • Experience with B2B marketing and account-based strategies
  • Knowledge of SEO, SEM, and social media marketing

Disclaimer

Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

About Apex Group

We are dedicated to driving positive change in financial services while fuelling the growth and ambitions of asset managers, allocators, financial institutions, and family offices. Established in Bermuda in 2003, the Group has continually disrupted the asset serving industry through our investment in innovation and talent. Today, we set the pace in asset servicing and stand out for our unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals.

We’re a people-powered business, and our people are full of ambition. Together, we’re inspired to lead the new era of data and tech enabled service. Bringing new products and services to market. Sharpening our client focus. Disrupting the market to exceed expectations. Innovating across a range of specialisms. With our focus on making a difference to our people, our planet and our society, you’ll experience more here than you would at most other companies. Prepare to accelerate.

We’re a people-powered business with a vision to inspire a new era of service-led FinTech. We’re expanding globally and offering more to our clients. This means you get more opportunities to grow with us. So prepare to accelerate. We’ll make sure the time and effort you put in takes you further, faster.

Positive change starts with you. We’re a people-powered business with a vision to inspire a new era of service-led FinTech. We’re expanding globally and offering more to our clients. This means you get more opportunities to grow with us. So prepare to accelerate. We’ll make sure the time and effort you put in takes you further, faster.

The journey is yours to own. When you stretch yourself, you grow. We want you to explore ways of working that will see you thrive as part of something bigger. We’ll help you with a solid structure, challenging projects, vibrant networks, supportive colleagues and approachable leaders. All the things you need to own your unique journey.

Find out more about us

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