Commercial Specialist - CRM Analyst

Job Purpose

We are looking for Commercial Specialist – CRM Analyst who will interact cross-functionally to design and establish data sets required to conduct statistical analysis of customer data, in a structured manner. This person will also build and maintain predictive models and perform efficient data visualization, to present analytics and insights to organization. The role reports to Commercial Supervisor – CRM & Analytics.

What you will do

• Provide advanced statistical analysis to support the acquisition, retention, cross sell and up sell activities
• Support departmental strategy by building and maintaining predictive models (Decision trees, Logistic regression etc.) as well as unsupervised models (Cluster Analysis, etc.)
• Effectively run campaigns through list extraction and results evaluation
• Develop presentations and present analytics and insights to organization
• Identify and execute appropriate analytic procedures to resolve problems (Data mining through IBM SPSS Modeler software, SAS, R or another tool)
• Analyze CRM system data to measure and coordinate marketing activities
• Interact cross-functionally with a wide variety of people and teams, especially IT department to design, check and establish the required datasets needed for analysis
• Monitor KPIs and support project needs in a timely and efficient manner

What you bring

• Bachelor’s degree in Statistics, Mathematics or closely related field; Master’s degree is an asset
• 2-3 years of working experience in a similar role is an asset
• High technical fluency in Greek and English (spoken and written)
• Kowledge and experience with statistical and data mining tools (ideally IBM SPSS Modeler) is an asset
• Database Management skills (knowledge of SQL) is an asset
• Advanced IT Literacy (Excel & PowerPoint in Master level) is an asset
• Analytical skills and ability to manage, manipulate and analyze raw data, draw conclusions, and develop actionable recommendations using statistical modeling techniques
• Multi-tasking ability, flexibility, persistence, and patience in a fluid environment
• Effective presentation skills
• Programming experience with BI tools such as Qlik Sense or similar ones is an asset
• Experience in a similar role in the Financial Services Sector or the Insurance Sector is an asset