Paid Media Manager (GJA16)

At ING, we value and support our employees before recruiting external talent. If you believe this vacancy could be the next step in your ING career, we encourage you to apply. Should you have any questions or need more information before doing so, please do not hesitate to reach out to the responsible recruiter.

THE OPPORTUNITY

At ING, we empower people to stay a step ahead. We are redefining banking with technology, customer focus and data-driven teams. Our Communications, Brand & MarCom department drives growth, reputation and engagement. To support this, we are expanding our Media team.

As Media Manager, you will manage paid media campaigns in the Belgian market, maximize impact and drive client acquisition, working closely with our media and creative agencies. You bring expertise in paid media (especially digital) and data-driven performance analysis.

THE CENTER OF EXPERTISE COMMUNICATION, BRAND & MARCOM

You will report to the Expert Lead, collaborate closely with colleagues in Growth Area, MarCom and Branding teams, and feel comfortable managing a wide range of internal stakeholders. You will be part of the Center of Expertise (CoE) Communication, Brand & MarCom, a team of more than 50 colleagues.

YOUR RESPONSIBILITIES

Manage end-to-end campaign execution (briefing, setup monitoring, optimization, reporting) and challenge the agency when needed.
Monitor performance campaigns with Performance Media experts, conduct deep-dive analyses, propose optimizations to meet target KPIs.
Present regular reports, gather best practices and provide actionable recommendations.
Provide feedback to the business on paid media results and growth opportunities.
Define and launch experiments to improve advertising effectiveness.
Collaborate with a variety of stakeholders to optimize campaigns toward defined goals.

WHO ARE WE LOOKING FOR?

Bachelor’s or Master’s degree in marketing or another relevant field.
5-7 years of experience in a media agency or in a media role on the advertiser side.
Proven experience developing and implementing paid media strategies, with hands-on management of both offline and digital campaigns.
Deep knowledge of the Belgian media and publisher landscape.
Strong team player, creative problem solver, always seeking improvements.
Continuous optimization mindset with a positive, can-do attitude.
Strong data-driven approach with the ability to extract meaningful insights.
Experience with Adobe Real-Time CDP, Google Marketing Platform (SA360, DV360, CM), Meta/TikTok/LinkedIn Business Manager and tag managers is a plus.
Ability to engage and manage stakeholders at all levels through clear communication and reporting.
Excellent multitasking, accuracy and prioritization skills in a fast-paced environment.
Excellent spoken and written English.

WHAT WE OFFER YOU

A clear purpose, a unique offering and a competitive, flexible compensation package.
Personal growth opportunities and challenging work with endless possibilities to achieve your ambitions.
An informal, dynamic environment with innovative colleagues supporting your journey.
A progressive and agile way of working where new ideas are valued.
The opportunity to meet key players in the media landscape (publishers, tech companies, leading marketing tools).

If you feel ready for this challenge, please send us your CV and a short motivation letter (max. 300 words).

Die ING ist eine globale Bank mit über 60.000 Mitarbeitenden. Wir sind für rund 38 Millionen Privat-Kundinnen und Kunden sowie für unsere Geschäfts- und Firmenkunden in über 40 Ländern da. Wir sind bunt, vielfältig, digital und stolz darauf. Lust uns kennenzulernen?

Dich erwartet eine Kultur auf Augenhöhe, flexible Arbeitsweisen und die Chance, mit einem Job wirklich etwas zu verändern. Denn als globale Bank berühren wir das Leben von Millionen Menschen und wir streben danach einen positiven Einfluss auf die Gesellschaft und auf unseren Planeten zu haben.

Selbstbestimmtes Arbeiten ist unser täglich Brot: Wir vertrauen unseren Mitarbeitenden und ermutigen sie, ihr Ding zu machen – also ihre Karriere so zu gestalten, wie es für sie am besten ist.

Wir sind mehr als ein Arbeitgeber – wir sind innovativ, lösen Probleme, sind immer einen Schritt voraus und setzen uns dafür ein, einen echten Unterschied zu machen.

Egal, ob Du gerade Deine Karriere startest oder die nächste große Herausforderung suchst, wir haben viele Jobmöglichkeiten, die Dich inspirieren und über Dich hinauswachsen lassen. Deine Zukunft bei der ING beginnt mit einer Bewerbung.

Bist du bereit, Teil der ING zu werden? Wir haben viele Jobmöglichkeiten, die zu Deinen Fähigkeiten und Ambitionen passen! Verwende die Filter unter der Suchleiste, wie Standort und Jobtyp, um die perfekte Stelle zu finden. Starte jetzt mit der Suche und finde heraus, wohin Dich Dein nächster Karriereschritt führen könnte!

Media Manager