As Allianz Benelux accelerates its market presence in the Benelux, this role is critical to shaping our external narrative, managing high-profile partnerships such as the Memorial Van Damme, and positioning Allianz as a trusted voice in the financial services market in the Benelux.

Role Purpose

Reporting to the Head of Communications, this role is responsible for developing and executing Allianz Benelux's external communications strategy. The focus is on building trust, protecting and enhancing the brand's reputation, and supporting business objectives across all external channels. A key priority is defining our thought leadership positioning — identifying the topics and narratives where Allianz Benelux leads the conversation in the market.

Key Accountabilities

Develop an integrated external communications plan for Allianz Benelux, aligned with the overall business strategy
Work closely with senior management and marketing and value proposition teams to identify PR opportunities and create compelling content
Manage, shape and execute external PR opportunities
Build and maintain strong relationships with Belgian and Dutch media
Develop and coach company spokespeople for media interactions
Represent Allianz Benelux at external events and manage key stakeholder relationships
Manage issues and crisis communications, protecting the company's reputation
Develop and manage the corporate social/digital media strategy to amplify Allianz Benelux's external presence
Lead measurement and reporting on communications impact (media coverage, share of voice, sentiment analysis)
Support high-profile sponsorship activations (e.g., Memorial Van Damme) with integrated communications planning

Technical Skills

Excellent writing skills (French, Dutch, and English)
Expertise in crisis/issue management
Reputation management
Media relations
Digital and social media communications strategy
Stakeholder management at Board and sr. management level
Campaign planning and integrated communications
Content strategy and storytelling

Qualifications, Experience & Competencies

Qualifications

University degree in Communications, Journalism, Public Relations, or related field
8–10+ years of experience in external communications, PR, or corporate affairs
Fluency in French, Dutch, and English (written and spoken)

Experience

Proven track record in financial services communications or business journalism
Established network of journalist contacts in Belgian and/or Dutch business and financial media
Experience advising senior leadership / C-suite on communications strategy
Track record of managing crisis or issues communications in a corporate environment

Competencies

High level of influencing and persuasion skills
Strong interpersonal skills and ability to build trust across all organizational levels
Strategic mindset with the ability to translate business goals into communications plans
Proactive, self-starting approach with strong project management capabilities

At Allianz, we're always on the lookout for individuals who are enthusiastic about AI and Data Analytics to shape the future and drive innovation across our organization.

2 Jobs for Sponsorship Activation in Belgium

Senior External Communications Expert

Sponsoring &amp; Events Management Expert III

Sponsoring & Events Management Expert III