(Senior) Marketing Expert France (m/f/d)

aufinity Group • Köln, DE

Your mission

As our Marketing Manager for France, you will take full ownership of our regional marketing efforts - leading market research, strategic planning, and hands-on execution to drive brand growth and customer acquisition.

Lead the French Marketing Strategy

  • Develop and execute innovative, localized marketing strategies to establish and expand our presence in the French market.

Collaborate Cross-Functionally

  • Work closely with the Business Development Manager, Sales Team, Central Marketing, and external agencies to ensure alignment and maximize impact.

Create Compelling Content

  • Produce engaging marketing materials such as newsletters, case studies, blog posts, and whitepapers that resonate with our target audience.

Drive Events & Trade Fairs

  • Plan and execute impactful events and industry trade shows to enhance brand visibility, generate leads, and build lasting relationships.

Strengthen Communication Channels

  • Contribute to the evolution of our communications strategy, including local PR efforts and social media initiatives.

Develop Co-Marketing Opportunities

  • Identify and manage strategic partnerships to launch joint campaigns that expand reach and boost brand awareness.

Run High-Impact Campaigns

  • Design and execute targeted marketing campaigns for the automotive industry, focused on lead generation and brand positioning.

Track Performance & Optimize

  • Monitor campaign results, analyze key metrics, and continuously refine strategies based on data insights.

Manage Budgets & Stakeholders

  • Oversee marketing budgets, timelines, and coordination with external partners to ensure smooth and timely execution of all initiatives.

Your profile

  • You hold a degree in Marketing, Communications, Business Administration, or a related field, or have equivalent practical experience.
  • You bring at least 5 years of professional experience in marketing, ideally in B2B SaaS or the automotive industry (preferred).
  • You have an entrepreneurial mindset, are hands-on, and thrive in a fast-paced, results-oriented environment.
  • You have experience with Account-Based Marketing (ABM) strategies; a proven track record in ABM is a strong plus.
  • You are fluent in French and English; additional languages such as German are a plus.

Why us?

Strategic Impact

  • Play a defining role in establishing our French presence – your work will directly shape the company’s growth in this market

Performance Culture

  • An agile, fast-paced environment where results matter and your ideas turn quickly into action

Collaboration with Leadership

  • Work closely with our Executive team and influence high-level decisions from day one

Growth & Development

  • Dedicated mentoring, coaching, and international career perspectives to grow with the company

Flexibility & Team Spirit

  • Remote-friendly setup, workation options, and international team events with a true scale-up spirit
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