[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-global-head-of-public-relations-moomoo-en-hk":3},{"id":4,"slug":5,"title":6,"description":7,"company":8,"is_featured":10,"featured_until":7,"is_active":11,"deactivated_at":7,"is_enriched":11,"processed_job_posting_json":12,"processed_latitude":62,"processed_longitude":64,"processed_employment_types":66,"processed_working_hours":67,"processed_working_hours_labels":69,"processed_home_office":70,"processed_salary_min":59,"processed_salary_max":60,"processed_salary_currency":56,"processed_salary_source":71,"processed_benefits":72,"processed_benefits_labels":75,"processed_industry":76,"processed_skills":7,"processed_job_location":77,"processed_full_address_gmaps":80,"processed_street_gmaps":83,"processed_city_gmaps":84,"processed_postal_code_gmaps":85,"processed_country_gmaps":86,"processed_country_iso_code_gmaps":88,"full_description":15,"formatted_description":90,"processed_employment_types_labels":34,"processed_home_office_labels":32,"processed_industry_labels":36,"processed_it_skills":91,"processed_it_skills_labels":92,"processed_soft_skills":93,"processed_soft_skills_labels":95,"processed_job_expertise_skills":96,"processed_job_expertise_skills_labels":99,"processed_language_requirements":100,"processed_total_experience_years":110,"processed_professional_field":111,"processed_professional_field_labels":112,"processed_leadership_role":11,"processed_date_posted":18,"raw_job_url":113,"apply_url":7,"raw_hiringOrganization_logo_url":114,"translations":7,"canonical_industry_key":76,"canonical_industry_label":36,"max_cpc":115,"actual_cpc":7},68940,"global-head-of-public-relations-moomoo","Global Head of Public Relations",null,{"name":9,"slug":9,"logo_url":7},"moomoo",false,true,{"@context":13,"@type":14,"title":6,"description":15,"hiringOrganization":16,"datePosted":18,"validThrough":19,"jobLocation":20,"jobLocationType":32,"employmentType":33,"industry":35,"skills":37,"baseSalary":54},"https:\u002F\u002Fschema.org\u002F","JobPosting","About This Role\nFutu is entering an accelerated globalization phase — from Hong Kong to Singapore, the US, Australia, Japan, and Malaysia, we are evolving from a \"HK broker going global\" into a fintech brand genuinely recognized by mainstream markets worldwide.\nHong Kong is Futu's home base and the strategic anchor of our global brand. As a fintech company founded in Hong Kong, Futu has our largest user base and deepest market roots here, and we also face the most complex stakeholder landscape — regulators, financial media, the investor community, industry associations, and the general public. This role is not just about managing global PR; you will also personally own the Hong Kong market end-to-end: building thought leadership in the global financial media ecosystem while shaping Futu's corporate citizenship and policy influence locally.\nYou will work closely with the Global Brand, Social Media, and local marketing & comms teams to advance our brand proposition worldwide.\nCore Responsibilities\n1. Global Voice & Thought Leadership\nDevelop and execute the global PR communications strategy, systematically increasing Futu\u002Fmoomoo's media presence and brand awareness in core markets including North America, Southeast Asia, and Australia\u002FNew Zealand;\nBuild a company-wide thought leadership system: proactively plan and pitch in-depth features, op-eds, and industry commentary around retail investing trends, fintech, AI & investing, and global brokerage — making Futu\u002Fmoomoo the \"default source\" when media covers these topics;\nBuild an executive and spokesperson matrix: develop annual media exposure plans for the CEO, CFO, and key business leaders; proactively engage top-tier global financial and tech media including Bloomberg, Reuters, CNBC, the Financial Times, and WSJ to establish ongoing, in-depth editorial relationships;\nEstablish a global media resource database with tiered management, oversee annual partnership planning and negotiation with global media, and ensure quality and frequency of media coverage across core markets.\n2. Proactive PR & Storytelling\nShift from \"reactive response\" to \"proactive programming\": plan and execute at least 4 globally or regionally influential PR campaigns\u002Fevents per year, including but not limited to market entry launches, major product milestones, industry report releases, and user story series;\nBuild a company-level \"story bank\": dig deep into Futu\u002Fmoomoo's product innovation, user growth, technology capabilities, and globalization journey to transform business facts into stories media want to cover;\nOwn the planning and quality control of core PR content — press releases, in-depth feature pitches, executive bylines, industry reports, and media briefings — ensuring both newsworthiness and brand consistency;\nCollaborate with Brand and Social Media teams to convert PR-earned media endorsements and content assets into multi-channel materials, achieving \"one story, amplified everywhere.\"\n3. Crisis Management & Reputation Defense\nBuild and continuously optimize a global media monitoring and crisis management system covering all operating markets, with standardized SOPs from early warning and assessment to decision-making and external response;\nServe as the core PR decision-maker during crises — capable of quickly assessing situations under pressure, defining communication strategies, aligning external messaging, and coordinating Legal, Compliance, and Business teams for a unified response;\nProactively scan risk topics and prepare contingency plans — regulatory policy changes, market volatility, competitor moves, and public sentiment — with pre-prepared communication playbooks and message reserves;\nEstablish a proactive intervention and recovery mechanism for negative coverage: respond professionally to inaccurate reporting, and for genuine issues, drive internal remediation and convert them into trust-rebuilding opportunities.\n4. Hong Kong Market: Corporate Affairs & CSR\nHong Kong is Futu's home turf and the source of our global brand narrative. This module is your direct responsibility — not outsourced.\nCorporate Affairs:\nRepresent the company at industry forums, regulatory consultations, and industry standard-setting initiatives, elevating Futu's policy influence in Hong Kong's fintech sector;\nManage the PR dimension of investor relations communications in Hong Kong (in coordination with the IR team), including earnings releases and analyst briefings.\nCorporate Social Responsibility (CSR):\nDevelop and execute Futu Hong Kong's CSR strategy, focusing on financial literacy, investor protection, tech for good, and community impact — building a recognizable corporate citizenship profile;\nPlan and deliver flagship CSR initiatives (e.g., investor education programs, youth fintech talent development, community outreach) and amplify social impact through PR communications;\nEstablish a CSR measurement framework that converts social value into brand equity, improving Futu's goodwill and trust in Hong Kong society;\nHong Kong Local Media & Brand Building:\nDeepen engagement with Hong Kong's financial media ecosystem (Hong Kong Economic Journal, Hong Kong Economic Times, Ming Pao, HK01, now Business News, Cable Finance, etc.) and build deep editorial relationships;\nPlan Hong Kong-based brand PR events, leveraging Hong Kong's position as an international financial center to export local success stories into the global brand narrative.\n5. Global Team & Regional Collaboration\nBuild, develop, and performance-manage the global PR team, creating a high-performing unit with strong cross-cultural collaboration capabilities;\nEstablish efficient collaboration mechanisms between HQ PR and regional PR teams (Singapore, US, Australia, etc.), aligning global communications cadence with localized execution;\nDrive post-campaign reviews and methodology codification of regional success cases, replicating effective PR playbooks across markets to avoid redundant trial and error;\nManage the annual PR budget and external vendors (PR agencies, media monitoring services, event agencies), ensuring strong ROI.\n*This role is to be based in Shenzhen, with the option to be based in Hong Kong (Negotiable) with travel arrangement.\nMust-Have\n10+ years of PR\u002Fcommunications or corporate affairs experience at multinational companies, 3+ years of people management experience leading teams of 10+;\nEnglish at working proficiency (near-native), able to independently draft English press releases and pitch letters and engage deeply with top-tier global media; fluent in Cantonese for Hong Kong local media and stakeholder engagement;\nStrong media relationships in finance, fintech, or financial services — direct working experience with global outlets (Bloomberg, Reuters, CNBC, FT) and key Hong Kong local media;\nProven crisis communications track record, having led PR responses for major crises in financial or heavily regulated industries;\nExceptional editorial instinct and storytelling ability — able to translate complex financial products\u002Fbusiness into stories media and the public understand and care about;\nSelf-driven, resilient, adaptable to rapid change\nBasic understanding of securities, options, ETFs, and other financial products; personal investing experience preferred.\nNice-to-Have\nExperience as PR lead at an online brokerage or fintech unicorn;\nPrior experience at a Hong Kong financial regulator, industry association, or corporate affairs department at a major financial institution.\nTrack record of building\u002Fleading a global PR function;\nWhat We Offer\nA critical window as we scale to a global fintech powerhouse — your work will directly shape the company's brand equity worldwide;\nFull ownership of the Hong Kong home market — from communications strategy to CSR execution, you have complete decision authority and resources;\nAn integrated communications environment working alongside Global Brand, Social Media, and Brand Ads teams — not an isolated PR department;\nCompetitive compensation package (including RSU) and a global career development platform.",{"@type":17,"name":9},"Organization","2026-08-17","2027-08-17",[21],{"@type":22,"address":23,"geo":28},"Place",{"@type":24,"addressLocality":25,"addressCountry":26,"addressRegion":27},"PostalAddress","Shenzhen","HK","Guangdong",{"@type":29,"latitude":30,"longitude":31},"GeoCoordinates",22.3193039,114.1693611,"ONSITE",[34],"PERMANENT",[36],"Financial Technology",[38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53],"Cross-cultural Collaboration","Storytelling","Adaptability","Resilience","Self-driven","Leadership","Communication","Public Relations","Corporate Communications","Crisis Management","Media Relations","Corporate Social Responsibility","Budget Management","Vendor Management","Investor Relations","Financial Products Knowledge",{"@type":55,"currency":56,"value":57},"MonetaryAmount","CNY",{"@type":58,"minValue":59,"maxValue":60,"unitText":61},"QuantitativeValue",1500000,2500000,"YEAR",[30,63],22.5428599,[31,65],114.05956,"permanent",[68],"FULL_TIME",[68],"onsite","estimated",[73,74],"Competitive compensation package including RSU","Global career development platform",[73,74],"financial technology",[78,79],"moomoo, hong kong, hong kong","moomoo, shenzhen, china",[81,82],"Hongkong","Shenzhen, Guangdong, China",[],[25],[],[81,87],"China",[26,89],"CN","## About This Role\n\nFutu is entering an accelerated globalization phase — from Hong Kong to Singapore, the US, Australia, Japan, and Malaysia, we are evolving from a \"HK broker going global\" into a fintech brand genuinely recognized by mainstream markets worldwide.\n\nHong Kong is Futu's home base and the strategic anchor of our global brand. As a fintech company founded in Hong Kong, Futu has our largest user base and deepest market roots here, and we also face the most complex stakeholder landscape — regulators, financial media, the investor community, industry associations, and the general public. This role is not just about managing global PR; you will also personally own the Hong Kong market end-to-end: building thought leadership in the global financial media ecosystem while shaping Futu's corporate citizenship and policy influence locally.\n\nYou will work closely with the Global Brand, Social Media, and local marketing & comms teams to advance our brand proposition worldwide.\n\n## Core Responsibilities\n\n**1. Global Voice & Thought Leadership**\n\n- Develop and execute the global PR communications strategy, systematically increasing Futu\u002Fmoomoo's media presence and brand awareness in core markets including North America, Southeast Asia, and Australia\u002FNew Zealand;\n- Build a company-wide thought leadership system: proactively plan and pitch in-depth features, op-eds, and industry commentary around retail investing trends, fintech, AI & investing, and global brokerage — making Futu\u002Fmoomoo the \"default source\" when media covers these topics;\n- Build an executive and spokesperson matrix: develop annual media exposure plans for the CEO, CFO, and key business leaders; proactively engage top-tier global financial and tech media including Bloomberg, Reuters, CNBC, the Financial Times, and WSJ to establish ongoing, in-depth editorial relationships;\n- Establish a global media resource database with tiered management, oversee annual partnership planning and negotiation with global media, and ensure quality and frequency of media coverage across core markets.\n\n**2. Proactive PR & Storytelling**\n\n- Shift from \"reactive response\" to \"proactive programming\": plan and execute at least 4 globally or regionally influential PR campaigns\u002Fevents per year, including but not limited to market entry launches, major product milestones, industry report releases, and user story series;\n- Build a company-level \"story bank\": dig deep into Futu\u002Fmoomoo's product innovation, user growth, technology capabilities, and globalization journey to transform business facts into stories media want to cover;\n- Own the planning and quality control of core PR content — press releases, in-depth feature pitches, executive bylines, industry reports, and media briefings — ensuring both newsworthiness and brand consistency;\n- Collaborate with Brand and Social Media teams to convert PR-earned media endorsements and content assets into multi-channel materials, achieving \"one story, amplified everywhere.\"\n\n**3. Crisis Management & Reputation Defense**\n\n- Build and continuously optimize a global media monitoring and crisis management system covering all operating markets, with standardized SOPs from early warning and assessment to decision-making and external response;\n- Serve as the core PR decision-maker during crises — capable of quickly assessing situations under pressure, defining communication strategies, aligning external messaging, and coordinating Legal, Compliance, and Business teams for a unified response;\n- Proactively scan risk topics and prepare contingency plans — regulatory policy changes, market volatility, competitor moves, and public sentiment — with pre-prepared communication playbooks and message reserves;\n- Establish a proactive intervention and recovery mechanism for negative coverage: respond professionally to inaccurate reporting, and for genuine issues, drive internal remediation and convert them into trust-rebuilding opportunities.\n\n**4. Hong Kong Market: Corporate Affairs & CSR**\n\nHong Kong is Futu's home turf and the source of our global brand narrative. This module is your direct responsibility — not outsourced.\n\n**Corporate Affairs:**\n\n- Represent the company at industry forums, regulatory consultations, and industry standard-setting initiatives, elevating Futu's policy influence in Hong Kong's fintech sector;\n- Manage the PR dimension of investor relations communications in Hong Kong (in coordination with the IR team), including earnings releases and analyst briefings.\n\n**Corporate Social Responsibility (CSR):**\n\n- Develop and execute Futu Hong Kong's CSR strategy, focusing on financial literacy, investor protection, tech for good, and community impact — building a recognizable corporate citizenship profile;\n- Plan and deliver flagship CSR initiatives (e.g., investor education programs, youth fintech talent development, community outreach) and amplify social impact through PR communications;\n- Establish a CSR measurement framework that converts social value into brand equity, improving Futu's goodwill and trust in Hong Kong society;\n- Hong Kong Local Media & Brand Building:\n- Deepen engagement with Hong Kong's financial media ecosystem (Hong Kong Economic Journal, Hong Kong Economic Times, Ming Pao, HK01, now Business News, Cable Finance, etc.) and build deep editorial relationships;\n- Plan Hong Kong-based brand PR events, leveraging Hong Kong's position as an international financial center to export local success stories into the global brand narrative.\n\n**5. Global Team & Regional Collaboration**\n\n- Build, develop, and performance-manage the global PR team, creating a high-performing unit with strong cross-cultural collaboration capabilities;\n- Establish efficient collaboration mechanisms between HQ PR and regional PR teams (Singapore, US, Australia, etc.), aligning global communications cadence with localized execution;\n- Drive post-campaign reviews and methodology codification of regional success cases, replicating effective PR playbooks across markets to avoid redundant trial and error;\n- Manage the annual PR budget and external vendors (PR agencies, media monitoring services, event agencies), ensuring strong ROI.\n\n*This role is to be based in Shenzhen, with the option to be based in Hong Kong (Negotiable) with travel arrangement.\n\n## Must-Have\n\n- 10+ years of PR\u002Fcommunications or corporate affairs experience at multinational companies, 3+ years of people management experience leading teams of 10+;\n- English at working proficiency (near-native), able to independently draft English press releases and pitch letters and engage deeply with top-tier global media; fluent in Cantonese for Hong Kong local media and stakeholder engagement;\n- Strong media relationships in finance, fintech, or financial services — direct working experience with global outlets (Bloomberg, Reuters, CNBC, FT) and key Hong Kong local media;\n- Proven crisis communications track record, having led PR responses for major crises in financial or heavily regulated industries;\n- Exceptional editorial instinct and storytelling ability — able to translate complex financial products\u002Fbusiness into stories media and the public understand and care about;\n- Self-driven, resilient, adaptable to rapid change\n- Basic understanding of securities, options, ETFs, and other financial products; personal investing experience preferred.\n\n## Nice-to-Have\n\n- Experience as PR lead at an online brokerage or fintech unicorn;\n- Prior experience at a Hong Kong financial regulator, industry association, or corporate affairs department at a major financial institution.\n- Track record of building\u002Fleading a global PR function;\n\n## What We Offer\n\n- A critical window as we scale to a global fintech powerhouse — your work will directly shape the company's brand equity worldwide;\n- Full ownership of the Hong Kong home market — from communications strategy to CSR execution, you have complete decision authority and resources;\n- An integrated communications environment working alongside Global Brand, Social Media, and Brand Ads teams — not an isolated PR department;\n- Competitive compensation package (including RSU) and a global career development platform.",{},[],{"cross-cultural collaboration":94,"storytelling":94,"adaptability":94,"resilience":94,"self-driven":94,"leadership":94,"communication":94},4,[38,39,40,41,42,43,44],{"media relations":94,"public relations":94,"budget management":97,"crisis management":94,"vendor management":97,"investor relations":97,"corporate communications":94,"financial products knowledge":98,"corporate social responsibility":94},3,2,[45,46,47,48,49,50,51,52,53],{"detected_language_jobad":101,"required":102},"en",[103,107],[104],{"language":105,"level":106},"ENGLISH","C1",[108],{"language":109,"level":106},"CANTONESE",10,[45,46],[45,46],"https:\u002F\u002Fapply.workable.com\u002Fmoomoo\u002Fj\u002F0dff284347\u002F","https:\u002F\u002Fworkablehr.s3.amazonaws.com\u002Fuploads\u002Faccount\u002Flogo\u002F661829\u002Flogo",1]