[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"job-head-of-acquisition-retention-allianz-insurance-en-es":3},{"id":4,"slug":5,"title":6,"description":7,"company":8,"is_featured":12,"featured_until":7,"is_active":13,"deactivated_at":7,"is_enriched":13,"processed_job_posting_json":14,"processed_latitude":88,"processed_longitude":89,"processed_employment_types":90,"processed_working_hours":91,"processed_working_hours_labels":93,"processed_home_office":94,"processed_salary_min":85,"processed_salary_max":86,"processed_salary_currency":82,"processed_salary_source":95,"processed_benefits":96,"processed_benefits_labels":97,"processed_industry":98,"processed_skills":7,"processed_job_location":99,"processed_full_address_gmaps":101,"processed_street_gmaps":102,"processed_city_gmaps":103,"processed_postal_code_gmaps":104,"processed_country_gmaps":106,"processed_country_iso_code_gmaps":108,"full_description":17,"formatted_description":109,"processed_employment_types_labels":35,"processed_home_office_labels":33,"processed_industry_labels":37,"processed_it_skills":110,"processed_it_skills_labels":113,"processed_soft_skills":114,"processed_soft_skills_labels":115,"processed_job_expertise_skills":116,"processed_job_expertise_skills_labels":117,"processed_language_requirements":118,"processed_total_experience_years":125,"processed_professional_field":126,"processed_professional_field_labels":129,"processed_leadership_role":13,"processed_date_posted":20,"raw_job_url":130,"apply_url":7,"raw_hiringOrganization_logo_url":7,"translations":7,"canonical_industry_key":98,"canonical_industry_label":37,"max_cpc":131,"actual_cpc":7},70843,"head-of-acquisition-retention-allianz-insurance","Head of Acquisition & Retention",null,{"name":9,"slug":10,"logo_url":11},"Allianz Insurance","allianz-insurance","https:\u002F\u002Fcdn.phenompeople.com\u002FCareerConnectResources\u002FAISAIPGB\u002Fimages\u002FHeader-1706868786965.svg",false,true,{"@context":15,"@type":16,"title":6,"description":17,"hiringOrganization":18,"datePosted":20,"validThrough":21,"jobLocation":22,"jobLocationType":33,"employmentType":34,"industry":36,"skills":38,"baseSalary":80},"https:\u002F\u002Fschema.org\u002F","JobPosting","\u003Cp style=\"margin-top: 0.0cm; margin-right: 0.0cm; margin-bottom: 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin-top: 0.0cm; margin-right: 0.0cm; margin-bottom: 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>About the role\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Within the Global Digital Growth department, and under the Head of Digital Marketing, the Head of Online Acquisition & Retention is responsible for leading the internal execution of the global digital marketing strategy across all online acquisition and retention channels — including paid and organic search, content marketing, programmatic media, CRM\u002Femail, audio, CTV, and emerging digital channels.\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">This role directly manages a team of channel specialists across three regions (Americas, Europe, APAC) and serves as the single point of accountability for ensuring the Global Operating Model is executed locally through channel owners.\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">This role owns the internal channel experts who ensure strategy is translated into consistent, high-quality execution across all markets and works closely with Regional Digital Marketing Managers (oversees external agencies), creative teams, analytics, and product teams to drive cross-market consistency, performance standards, and capability development.\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Reports directly to the Head of Digital Marketing.\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Key Responsibilities\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Global Channel Execution Leadership\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Lead and inspire a team of seven channel specialists across three regions (Americas, Europe, APAC), fostering a high-performance, data-driven culture\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Ensure the Global Operating Model is being executed correctly in each channel and market through direct management of channel owners\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Set global execution standards, performance benchmarks, and best practices across all online acquisition and retention channels\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Drive cross-market consistency in channel execution while allowing for local market nuances, regulatory requirements, and cultural considerations\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Strategy Execution & Optimization\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Translate the global digital marketing strategy into channel-level execution plans, ensuring alignment across all 20 markets\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Implement a continuous test-and-learn framework to evolve channel performance and accelerate growth globally\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Conduct quarterly deep-dive performance reviews by channel and region, presenting strategic recommendations to the Global Head of Digital Marketing and regional stakeholders\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Identify underperforming channels or markets and develop corrective action plans in partnership with channel owners\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Cross-Functional & Regional Collaboration\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Work closely with Regional Digital Marketing Managers (who manage external agencies) to ensure internal execution aligns with agency-delivered work\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Collaborate with creative teams to ensure channel owners have the assets, messaging, and localization needed for execution\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Partner with product, data, analytics, and eCommerce teams to enhance customer journey performance and conversion outcomes\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Serve as the internal counterpart to the external agency governance structure — ensuring both sides enforce the same Global Operating Model\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Team Management & Development\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Provide clear goals, ongoing coaching, and professional development to seven direct reports across multiple countries and time zones\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Build a strong talent pipeline by identifying upskilling opportunities, fostering collaboration, and championing career growth\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Create clear career pathing for channel specialists (Specialist → Senior Specialist → Head of Acquistion & Retention)\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Conduct performance reviews, set development plans, and manage team capacity across regions\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>Additional Responsibilities\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Conduct competitive assessments and market benchmarking to identify trends and areas of opportunity across channels\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Lead or contribute to regional & global digital transformation initiatives as assigned\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Support the evolution toward a global\u002Fregional agency model by ensuring internal channel expertise is strong enough to hold agencies accountable\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>AI Readiness : \u003C\u002Fstrong>Work effectively in an environment shaped by artificial intelligence (AI), machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cstrong>What you will Bring\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cul style=\"margin-top: 0cm; margin-bottom: 0cm;\" type=\"disc\">\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree a plus\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">\u003Cu>7+ years\u003C\u002Fu> of progressive digital marketing experience, with at least 7 years in leadership roles overseeing multi-country teams\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Demonstrated success managing performance-driven acquisition and retention programs across diverse digital channels\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Experience managing teams of at least 5-8 direct reports with responsibility for performance, coaching, and development\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Experience in insurance, financial services, or other regulated industries strongly preferred\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Deep expertise in digital media, analytics, attribution, and optimization across paid search, programmatic, social, SEO, email, and emerging channels\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Strong organizational, project management, and prioritization skills\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Metrics-driven mindset balanced with creative problem-solving skills\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Exceptional communication and stakeholder management abilities across global and regional teams\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Entrepreneurial, proactive, and passionate about digital innovation and emerging technologies\u003C\u002Fli>\u003Cli style=\"margin-top: 0cm; margin-right: 0cm; margin-bottom: 0cm; font-size: 12pt; font-family: Aptos, sans-serif;\">Experience working across multiple time zones and managing geographically distributed teams\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp style=\"margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\">\u003Cstrong>How We Hire\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\">Allianz Partners does not accept unsolicited CV’s or approaches from agencies. We only work with partners on our approved supplier lists, under contract. Any unsolicited submission will not be considered.\u003C\u002Fp>\u003Cp style=\"margin: 0.0cm 0.0cm 8.0pt; line-height: 115%; font-size: 12.0pt; font-family: Aptos, sans-serif;\"> \u003C\u002Fp>\u003Cp>104530 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent\u003C\u002Fp>",{"@type":19,"name":9},"Organization","2026-09-14","2027-09-14",[23],{"@type":24,"address":25,"geo":29},"Place",{"@type":26,"addressLocality":27,"addressCountry":28},"PostalAddress","Madrid","ES",{"@type":30,"latitude":31,"longitude":32},"GeoCoordinates",40.4165,-3.70256,"HYBRID",[35],"PERMANENT",[37],"Insurance",[39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79],"Analytics Tools","CRM Systems","Programmatic Advertising Platforms","SEO Tools","Email Marketing Software","AI and Machine Learning Tools","Cloud-based Tools","Leadership","Communication","Stakeholder Management","Team Management","Strategic Thinking","Problem-solving","Collaboration","Coaching","Organizational Skills","Project Management","Prioritization","Entrepreneurial Mindset","Proactive Attitude","Passion for Digital Innovation","Digital Marketing Strategy","Acquisition and Retention Programs","Paid Search","Organic Search","Content Marketing","Programmatic Media","CRM\u002FEmail Marketing","Audio Advertising","CTV Advertising","Emerging Digital Channels","Performance Benchmarking","Test-and-Learn Frameworks","Attribution Modeling","Optimization Techniques","Competitive Assessment","Market Benchmarking","Digital Transformation","Regulatory Compliance in Marketing","Global Operating Model Execution","Agency Management",{"@type":81,"currency":82,"value":83},"MonetaryAmount","EUR",{"@type":84,"minValue":85,"maxValue":86,"unitText":87},"QuantitativeValue",120000,180000,"YEAR",[31],[32],"permanent",[92],"FULL_TIME",[92],"hybrid","estimated",[],[],"insurance",[100],"allianz, 28043, madrid, spain",[],[],[27],[105],"28043",[107],"Spain",[28],"**About the role**\n\nWithin the Global Digital Growth department, and under the Head of Digital Marketing, the Head of Online Acquisition & Retention is responsible for leading the internal execution of the global digital marketing strategy across all online acquisition and retention channels — including paid and organic search, content marketing, programmatic media, CRM\u002Femail, audio, CTV, and emerging digital channels.\n\nThis role directly manages a team of channel specialists across three regions (Americas, Europe, APAC) and serves as the single point of accountability for ensuring the Global Operating Model is executed locally through channel owners.\n\nThis role owns the internal channel experts who ensure strategy is translated into consistent, high-quality execution across all markets and works closely with Regional Digital Marketing Managers (oversees external agencies), creative teams, analytics, and product teams to drive cross-market consistency, performance standards, and capability development.\n\nReports directly to the Head of Digital Marketing.\n\n**Key Responsibilities**\n\n**Global Channel Execution Leadership**\n\n- Lead and inspire a team of seven channel specialists across three regions (Americas, Europe, APAC), fostering a high-performance, data-driven culture\n- Ensure the Global Operating Model is being executed correctly in each channel and market through direct management of channel owners\n- Set global execution standards, performance benchmarks, and best practices across all online acquisition and retention channels\n- Drive cross-market consistency in channel execution while allowing for local market nuances, regulatory requirements, and cultural considerations\n\n**Strategy Execution & Optimization**\n\n- Translate the global digital marketing strategy into channel-level execution plans, ensuring alignment across all 20 markets\n- Implement a continuous test-and-learn framework to evolve channel performance and accelerate growth globally\n- Conduct quarterly deep-dive performance reviews by channel and region, presenting strategic recommendations to the Global Head of Digital Marketing and regional stakeholders\n- Identify underperforming channels or markets and develop corrective action plans in partnership with channel owners\n\n**Cross-Functional & Regional Collaboration**\n\n- Work closely with Regional Digital Marketing Managers (who manage external agencies) to ensure internal execution aligns with agency-delivered work\n- Collaborate with creative teams to ensure channel owners have the assets, messaging, and localization needed for execution\n- Partner with product, data, analytics, and eCommerce teams to enhance customer journey performance and conversion outcomes\n- Serve as the internal counterpart to the external agency governance structure — ensuring both sides enforce the same Global Operating Model\n\n**Team Management & Development**\n\n- Provide clear goals, ongoing coaching, and professional development to seven direct reports across multiple countries and time zones\n- Build a strong talent pipeline by identifying upskilling opportunities, fostering collaboration, and championing career growth\n- Create clear career pathing for channel specialists (Specialist → Senior Specialist → Head of Acquistion & Retention)\n- Conduct performance reviews, set development plans, and manage team capacity across regions\n\n**Additional Responsibilities**\n\n- Conduct competitive assessments and market benchmarking to identify trends and areas of opportunity across channels\n- Lead or contribute to regional & global digital transformation initiatives as assigned\n- Support the evolution toward a global\u002Fregional agency model by ensuring internal channel expertise is strong enough to hold agencies accountable\n- **AI Readiness :** Work effectively in an environment shaped by artificial intelligence (AI), machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.\n\n**What you will Bring**\n\n- Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree a plus\n- _7+ years_ of progressive digital marketing experience, with at least 7 years in leadership roles overseeing multi-country teams\n- Demonstrated success managing performance-driven acquisition and retention programs across diverse digital channels\n- Experience managing teams of at least 5-8 direct reports with responsibility for performance, coaching, and development\n- Experience in insurance, financial services, or other regulated industries strongly preferred\n- Deep expertise in digital media, analytics, attribution, and optimization across paid search, programmatic, social, SEO, email, and emerging channels\n- Strong organizational, project management, and prioritization skills\n- Metrics-driven mindset balanced with creative problem-solving skills\n- Exceptional communication and stakeholder management abilities across global and regional teams\n- Entrepreneurial, proactive, and passionate about digital innovation and emerging technologies\n- Experience working across multiple time zones and managing geographically distributed teams\n\n**How We Hire**\n\nAllianz Partners does not accept unsolicited CV’s or approaches from agencies. We only work with partners on our approved supplier lists, under contract. Any unsolicited submission will not be considered.\n\n104530 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent",{"seo tools":111,"crm systems":111,"analytics tools":111,"cloud-based tools":112,"email marketing software":111,"ai and machine learning tools":112,"programmatic advertising platforms":111},4,3,[39,40,41,42,43,44,45],{"leadership":111,"communication":111,"stakeholder management":111,"team management":111,"strategic thinking":111,"problem-solving":111,"collaboration":111,"coaching":111,"organizational skills":111,"project management":111,"prioritization":111,"entrepreneurial mindset":112,"proactive attitude":112,"passion for digital innovation":112},[46,47,48,49,50,51,52,53,54,55,56,57,58,59],{"paid search":111,"organic search":111,"ctv advertising":112,"agency management":112,"audio advertising":112,"content marketing":111,"programmatic media":111,"crm\u002Femail marketing":111,"market benchmarking":112,"attribution modeling":111,"competitive assessment":112,"digital transformation":112,"optimization techniques":111,"performance benchmarking":111,"emerging digital channels":112,"test-and-learn frameworks":111,"digital marketing strategy":111,"global operating model execution":111,"acquisition and retention programs":111,"regulatory compliance in marketing":112},[60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79],{"detected_language_jobad":119,"required":120},"en",[121],[122],{"language":123,"level":124},"ENGLISH","C1",7,[127,128],"Marketing and Sales Managers","Advertising and Marketing Professionals",[127,128],"https:\u002F\u002Fcareers.allianz.com\u002Fglobal\u002Fen\u002Fjob\u002F104530\u002Fhead-of-acquisition-retention",1]