(Senior) Marketing Expert France (m/f/d)
aufinity Group • Köln, DE
Your mission
As our Marketing Manager for France, you will take full ownership of our regional marketing efforts - leading market research, strategic planning, and hands-on execution to drive brand growth and customer acquisition.
Lead the French Marketing Strategy
- Develop and execute innovative, localized marketing strategies to establish and expand our presence in the French market.
Collaborate Cross-Functionally
- Work closely with the Business Development Manager, Sales Team, Central Marketing, and external agencies to ensure alignment and maximize impact.
Create Compelling Content
- Produce engaging marketing materials such as newsletters, case studies, blog posts, and whitepapers that resonate with our target audience.
Drive Events & Trade Fairs
- Plan and execute impactful events and industry trade shows to enhance brand visibility, generate leads, and build lasting relationships.
Strengthen Communication Channels
- Contribute to the evolution of our communications strategy, including local PR efforts and social media initiatives.
Develop Co-Marketing Opportunities
- Identify and manage strategic partnerships to launch joint campaigns that expand reach and boost brand awareness.
Run High-Impact Campaigns
- Design and execute targeted marketing campaigns for the automotive industry, focused on lead generation and brand positioning.
Track Performance & Optimize
- Monitor campaign results, analyze key metrics, and continuously refine strategies based on data insights.
Manage Budgets & Stakeholders
- Oversee marketing budgets, timelines, and coordination with external partners to ensure smooth and timely execution of all initiatives.
Your profile
- You hold a degree in Marketing, Communications, Business Administration, or a related field, or have equivalent practical experience.
- You bring at least 5 years of professional experience in marketing, ideally in B2B SaaS or the automotive industry (preferred).
- You have an entrepreneurial mindset, are hands-on, and thrive in a fast-paced, results-oriented environment.
- You have experience with Account-Based Marketing (ABM) strategies; a proven track record in ABM is a strong plus.
- You are fluent in French and English; additional languages such as German are a plus.
Why us?
Strategic Impact
- Play a defining role in establishing our French presence – your work will directly shape the company’s growth in this market
Performance Culture
- An agile, fast-paced environment where results matter and your ideas turn quickly into action
Collaboration with Leadership
- Work closely with our Executive team and influence high-level decisions from day one
Growth & Development
- Dedicated mentoring, coaching, and international career perspectives to grow with the company
Flexibility & Team Spirit
- Remote-friendly setup, workation options, and international team events with a true scale-up spirit
