Mission

Ready to build the future of digital acquisition in banking? At ING, we’re transforming how customers discover, choose and start their relationship with the bank - and ing.ro is at the core of this journey. We’re looking for a tech-savvy Product Owner with an e-commerce mindset who can turn our website into a high-performing acquisition engine- driving conversion, enhancing customer experience and scaling impact.

About the team

You will be part of the Acquisition & Growth ecosystem, working closely with teams across:

Digital Marketing (performance & media)
UX/UI & Customer Experience
IT & Engineering
Analytics & Experimentation
Global ING communities (Growth Tribe, Digital, Marketing)

We operate with a test & learn mindset, focusing on:

Continuous experimentation (A/B testing, CRO)
Data-driven decision making
Optimization of the acquisition funnel and onboarding journeys

The team culture is:

Outcome-oriented (conversion, acquisition, CX impact)
Highly collaborative (cross-functional, cross-market)
Forward-looking, with strong focus on AI, personalization and automation

What success looks like (first 6–12 months)

This person is expected to grow acquisition lps conversion rate +15 pp; This person is expected to grow GEO ranking at #1st for main prompts categories for the daily banking; Grow acquisition web pages loadspeed to 90 performance score on mobile.

Your day to day

You will act as the Product Owner for ing.ro, positioning it as a digital acquisition and e-commerce platform:

Product ownership & delivery

Own the product roadmap for ing.ro (product acquisition journeys)
Prioritize initiatives based on conversion impact, business value and customer needs
Work closely with engineering teams to deliver features end-to-end

Acquisition & conversion optimization

Continuously optimize customer journeys, landing pages and funnels
Drive A/B testing and experimentation roadmap
Identify friction points and implement scalable conversion improvements
Act as a key contributor to acquisition performance (traffic → conversion → activation)

Technical & platform leadership

Work hands-on with CMS platforms, HTML structures and page logic
Ensure performance, scalability, and flexibility of the website architecture
Translate business requirements into clear technical specifications
Collaborate closely with developers as a technically strong Product Owner

AI & innovation

Explore and implement AI-driven enhancements (personalization, content generation, search optimization)
Act as an AI / Claude enthusiast, bringing new ideas into product development
Contribute to initiatives related to Generative AI and GEO (Generative Engine Optimization)

Stakeholder management

Align with marketing, UX and global teams on roadmap and priorities
Act as a bridge between acquisition strategy and technical execution
Clearly communicate progress, trade-offs and impact

What you bring to the team

Experience & mindset

Strong experience as a Product Owner / Digital Product Manager
Proven background in e-commerce, digital acquisition or conversion optimization
Clear understanding of acquisition funnels, CVR drivers and online sales mechanics

Technical skills (must-have)

Strong technical background
Solid experience or understanding of:
- CMS platforms
- HTML (hands-on or very strong understanding)
- Website architecture and performance
Ability to work closely with engineers and translate business into technical logic

Growth & experimentation

Experience with:
- A/B testing
- Funnel optimization
- Data-driven decision making
Strong analytical mindset (comfortable with KPIs, CVR, drop-offs)

AI & innovation

Strong interest or hands-on experience with AI tools (e.g. Claude, GPT, GenAI tools)
Curiosity to explore how AI can impact acquisition and onboarding journeys

Collaboration & leadership

Strong stakeholder management skills
Ability to influence across multiple teams
Clear, structured, actionable communication style

What we offer

Impactful work in a fun, inclusive and highly collaborative environment
Modern, open office spaces built for teamwork and creative work
Hybrid working model with flexibility baked in
Monthly benefit budget you can use your way
Extra paid vacation days based on total work experience
Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications
Internal mobility across ING worldwide, including short- and long-term international assignments
Opportunities to contribute to sustainability and CSR initiatives

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

Apply only via official ING platforms. ING uses Workday as its recruitment system.
Verify the sender’s email — it should only come from @ing.com or @myworkday.com.
Know that ING will never request payments or banking details during the recruitment process.

How to apply

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large. To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen.

Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses. ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.9 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking. Join us!

Die ING ist eine globale Bank mit über 60.000 Mitarbeitenden. Wir sind für rund 38 Millionen Privat-Kundinnen und Kunden sowie für unsere Geschäfts- und Firmenkunden in über 40 Ländern da. Wir sind bunt, vielfältig, digital und stolz darauf. Lust uns kennenzulernen? Dich erwartet eine Kultur auf Augenhöhe, flexible Arbeitsweisen und die Chance, mit einem Job wirklich etwas zu verändern. Denn als globale Bank berühren wir das Leben von Millionen Menschen und wir streben danach einen positiven Einfluss auf die Gesellschaft und auf unseren Planeten zu haben. Selbstbestimmtes Arbeiten ist unser täglich Brot: Wir vertrauen unseren Mitarbeitenden und ermutigen sie, ihr Ding zu machen – also ihre Karriere so zu gestalten, wie es für sie am besten ist. Wir sind mehr als ein Arbeitgeber – wir sind innovativ, lösen Probleme, sind immer einen Schritt voraus und setzen uns dafür ein, einen echten Unterschied zu machen. Egal, ob Du gerade Deine Karriere startest oder die nächste große Herausforderung suchst, wir haben viele Jobmöglichkeiten, die Dich inspirieren und über Dich hinauswachsen lassen. Deine Zukunft bei der ING beginnt mit einer Bewerbung. Bist du bereit, Teil der ING zu werden? Wir haben viele Jobmöglichkeiten, die zu Deinen Fähigkeiten und Ambitionen passen! Verwende die Filter unter der Suchleiste, wie Standort und Jobtyp, um die perfekte Stelle zu finden. Starte jetzt mit der Suche und finde heraus, wohin Dich Dein nächster Karriereschritt führen könnte!

Product Owner | Website (ing.ro) @ING Bank