[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"seo-content-expertise-performance-marketing-de":3,"job-search-\u002Fde-de\u002Fjobs-by-expertise\u002Fperformance-marketing":33,"expertise-filters-\u002Fde-de\u002Fjobs-by-expertise\u002Fperformance-marketing":88,"featured-jobs-\u002Fde-de\u002Fjobs-by-expertise\u002Fperformance-marketing":149},{"image_path":4,"content_de":5,"content_en":18,"composite_key":31,"last_updated":32},"\u002Fimages\u002Fexpertise\u002Fperformance-marketing.webp",{"tab1":6,"tab2":9,"tab3":12,"tab4":15},{"title":7,"content":8},"Bedeutung & Relevanz","Performance Marketing ist in [Deutschland](\u002Fsearch) von entscheidender strategischer Bedeutung, da es Unternehmen ermöglicht, ihre Marketingausgaben direkt mit messbaren Ergebnissen zu verknüpfen. In der heutigen digitalen Wirtschaft ist die Fähigkeit, Kampagnenleistung präzise zu tracken und zu optimieren, ein entscheidender Wettbewerbsvorteil. Besonders in Branchen wie [Digital Wealth Management](\u002Fjobs-by-industry\u002Fdigital-wealth-management) und [Banking](\u002Fjobs-by-industry\u002Fbanking) gewinnt Performance Marketing an Relevanz, um gezielt affluent Zielgruppen anzusprechen und Konversionsraten zu steigern. Mit strengen Datenschutzbestimmungen wie der DSGVO erfordert Performance Marketing in Deutschland zudem ein hohes Maß an Compliance und datenschutzkonformer Umsetzung, was Fachkräfte mit lokalem Know-how unverzichtbar macht.",{"title":10,"content":11},"Top-Branchen & Standorte","In [Deutschland](\u002Fsearch) ist Performance Marketing besonders in den Branchen [Digital Wealth Management](\u002Fjobs-by-industry\u002Fdigital-wealth-management) und [Banking](\u002Fjobs-by-industry\u002Fbanking) gefragt, wo datengesteuerte Marketingstrategien zur Kundenakquise und -bindung eingesetzt werden. Top-Standorte mit hoher Nachfrage sind [Berlin](\u002Fjobs-in-berlin) und [Karlsruhe](\u002Fjobs-in-karlsruhe), die als wichtige Tech- und Finanzzentren gelten. In [Berlin](\u002Fjobs-in-berlin) profitieren Unternehmen von einer lebendigen Start-up-Szene und Zugang zu Talenten, während [Karlsruhe](\u002Fjobs-in-karlsruhe) mit seiner starken IT-Infrastruktur und Nähe zu Forschungsinstituten ideal für datenintensive Marketingrollen ist. Weitere relevante Standorte in Deutschland umfassen Finanzmetropolen wie [Frankfurt am Main](\u002Fjobs-in-frankfurt-am-main) und [München](\u002Fjobs-in-muenchen), wo Performance Marketing in Bereichen wie [Asset Management](\u002Fjobs-by-industry\u002Fasset-management) und [Fintech](\u002Fjobs-by-industry\u002Ffintech) eingesetzt wird.",{"title":13,"content":14},"Gefragte Skills & Arbeitgeber","Führende Arbeitgeber in [Deutschland](\u002Fsearch), die Performance Marketing Expertise suchen, sind [LIQID Investments GmbH](\u002Fcompany\u002Fliqid-investments-gmbh) und [BBBank eG](\u002Fcompany\u002Fbbbank-eg). Gefragte verwandte Expertisen umfassen [Paid Social](\u002Fjobs-by-expertise\u002Fpaid-social), [SEA](\u002Fjobs-by-expertise\u002Fsea), [Display Marketing](\u002Fjobs-by-expertise\u002Fdisplay-marketing), [Native Advertising](\u002Fjobs-by-expertise\u002Fnative-advertising), [Campaign Management](\u002Fjobs-by-expertise\u002Fcampaign-management), [Data Analysis](\u002Fjobs-by-expertise\u002Fdata-analysis), [KPI Dashboard Creation](\u002Fjobs-by-expertise\u002Fkpi-dashboard-creation), [Landing Page Optimization](\u002Fjobs-by-expertise\u002Flanding-page-optimization), [CRM Management](\u002Fjobs-by-expertise\u002Fcrm-management), [Process Optimization](\u002Fjobs-by-expertise\u002Fprocess-optimization), [Strategic Project Management](\u002Fjobs-by-expertise\u002Fstrategic-project-management), [Budget Control](\u002Fjobs-by-expertise\u002Fbudget-control) und [Data Driven Sales](\u002Fjobs-by-expertise\u002Fdata-driven-sales). Diese Skills sind essenziell, um Marketingkampagnen effizient zu steuern und ROI zu maximieren, besonders in wettbewerbsintensiven Märkten wie [Banking](\u002Fjobs-by-industry\u002Fbanking) und [Digital Wealth Management](\u002Fjobs-by-industry\u002Fdigital-wealth-management).",{"title":16,"content":17},"Karriere & Entwicklung","Karrierewege in Performance Marketing in [Deutschland](\u002Fsearch) reichen vom Junior Marketing Manager bis zum Head of Performance, mit Möglichkeiten in Agenturen, Finanzinstituten oder Tech-Unternehmen. Um die Skills zu erlernen, sind praktische Erfahrung mit Tools wie [Excel](\u002Fjobs-by-skill\u002Fexcel), [Google Tag Manager](\u002Fjobs-by-skill\u002Fgoogle-tag-manager), [SQL](\u002Fjobs-by-skill\u002Fsql), [GA4](\u002Fjobs-by-skill\u002Fga4), [A\u002FB Testing Tools](\u002Fjobs-by-skill\u002Fa-b-testing-tools), [Google Ads](\u002Fjobs-by-skill\u002Fgoogle-ads), [Bing Ads](\u002Fjobs-by-skill\u002Fbing-ads), [Meta Ads](\u002Fjobs-by-skill\u002Fmeta-ads), [SEO](\u002Fjobs-by-skill\u002Fseo), [Affiliate](\u002Fjobs-by-skill\u002Faffiliate) und [Leadmanagement](\u002Fjobs-by-skill\u002Fleadmanagement) entscheidend. Zertifizierungen von Google oder Meta sowie Weiterbildungen in [Data Analysis](\u002Fjobs-by-expertise\u002Fdata-analysis) und [Process Optimization](\u002Fjobs-by-expertise\u002Fprocess-optimization) können die Karriere vorantreiben. Der Markt in Deutschland bietet stabile Wachstumschancen, besonders durch die Digitalisierung in Branchen wie [Banking](\u002Fjobs-by-industry\u002Fbanking) und [Finance](\u002Fjobs-by-industry\u002Ffinance).",{"tab1":19,"tab2":22,"tab3":25,"tab4":28},{"title":20,"content":21},"Strategic Importance","Performance Marketing is crucial in [Deutschland](\u002Fsearch) as it enables businesses to measure and optimize their marketing efforts for maximum ROI, directly impacting growth and competitiveness in the digital economy. In a market where data-driven decision-making is paramount, this expertise helps companies allocate budgets efficiently, target the right audiences, and achieve measurable outcomes, making it indispensable for sectors like [digital wealth management](\u002Fjobs-by-industry\u002Fdigital-wealth-management) and [banking](\u002Fjobs-by-industry\u002Fbanking). With the rise of online services and fintech innovations, Performance Marketing ensures that marketing spend translates into tangible results, such as lead generation and customer acquisition, which are vital for sustaining business in Germany's highly regulated and competitive financial landscape.",{"title":23,"content":24},"Top Industries & Locations","In [Deutschland](\u002Fsearch), Performance Marketing is in high demand across industries such as [digital wealth management](\u002Fjobs-by-industry\u002Fdigital-wealth-management) and [banking](\u002Fjobs-by-industry\u002Fbanking), where digital transformation drives the need for efficient customer acquisition and retention. Top locations for these opportunities include [Berlin](\u002Fjobs-in-berlin), a hub for tech and startups, and [Karlsruhe](\u002Fjobs-in-karlsruhe), known for its strong IT and financial services sectors. These cities offer vibrant ecosystems with access to talent and innovation, making them ideal for professionals skilled in Performance Marketing to thrive and contribute to Germany's evolving digital marketplace.",{"title":26,"content":27},"In-Demand Skills & Employers","Top companies in [Deutschland](\u002Fsearch) like [LIQID Investments GmbH](\u002Fcompany\u002Fliqid-investments-gmbh) and [BBBank eG](\u002Fcompany\u002Fbbbank-eg) seek professionals with Performance Marketing expertise, requiring skills in [paid social](\u002Fjobs-by-expertise\u002Fpaid-social), [sea](\u002Fjobs-by-expertise\u002Fsea), [display marketing](\u002Fjobs-by-expertise\u002Fdisplay-marketing), [native advertising](\u002Fjobs-by-expertise\u002Fnative-advertising), [campaign management](\u002Fjobs-by-expertise\u002Fcampaign-management), [data analysis](\u002Fjobs-by-expertise\u002Fdata-analysis), [kpi dashboard creation](\u002Fjobs-by-expertise\u002Fkpi-dashboard-creation), [landing page optimization](\u002Fjobs-by-expertise\u002Flanding-page-optimization), [crm management](\u002Fjobs-by-expertise\u002Fcrm-management), [process optimization](\u002Fjobs-by-expertise\u002Fprocess-optimization), [strategic project management](\u002Fjobs-by-expertise\u002Fstrategic-project-management), [budget control](\u002Fjobs-by-expertise\u002Fbudget-control), and [data driven sales](\u002Fjobs-by-expertise\u002Fdata-driven-sales). These competencies help drive targeted marketing campaigns and improve customer engagement in competitive sectors.",{"title":29,"content":30},"Career & Development","A career in Performance Marketing in [Deutschland](\u002Fsearch) often starts with roles in digital marketing or analytics, progressing to senior positions like Performance Marketing Manager or Director. To excel, develop skills in [excel](\u002Fjobs-by-skill\u002Fexcel), [google tag manager](\u002Fjobs-by-skill\u002Fgoogle-tag-manager), [sql](\u002Fjobs-by-skill\u002Fsql), [ga4](\u002Fjobs-by-skill\u002Fga4), [a\u002Fb testing tools](\u002Fjobs-by-skill\u002Fa-b-testing-tools), [google ads](\u002Fjobs-by-skill\u002Fgoogle-ads), [bing ads](\u002Fjobs-by-skill\u002Fbing-ads), [meta ads](\u002Fjobs-by-skill\u002Fmeta-ads), [seo](\u002Fjobs-by-skill\u002Fseo), [affiliate](\u002Fjobs-by-skill\u002Faffiliate), and [leadmanagement](\u002Fjobs-by-skill\u002Fleadmanagement). Combine these with expertise in [data analysis](\u002Fjobs-by-expertise\u002Fdata-analysis) and [strategic project management](\u002Fjobs-by-expertise\u002Fstrategic-project-management) for a comprehensive skill set. Pursue certifications, online courses, and hands-on experience to stay updated with trends in Germany's dynamic market.","expertise:performance-marketing:de","2026-08-17T09:13:10.533830+02:00",{"total":34,"jobs":35},1,[36],{"id":37,"slug":38,"title":39,"raw_title":40,"is_featured":41,"company":42,"raw_hiringOrganization_logo_url":45,"processed_city_gmaps":46,"processed_country_iso_code_gmaps":48,"processed_home_office":50,"processed_salary_min":51,"processed_salary_max":52,"processed_salary_currency":53,"processed_salary_source":54,"processed_working_hours":55,"processed_employment_types":57,"processed_it_skills":58,"processed_it_skills_labels":62,"processed_job_expertise_skills":72,"processed_job_expertise_skills_labels":73,"max_cpc":34,"actual_cpc":87},69178,"growth-marketing-manager-mwd-digital-marketing-demand-generation-assetmetrix-gmbh","Growth Marketing Manager (m\u002Fw\u002Fd) – Digital Marketing & Demand Generation",null,false,{"name":43,"slug":44,"logo_url":40},"AssetMetrix GmbH","assetmetrix-gmbh","https:\u002F\u002Fassets.cdn.personio.de\u002Flogos\u002F21017\u002Fsocial\u002F1a721e92c2f500cd9279cfa61a5ab8b2.png",[47],"München",[49],"DE","hybrid",60000,80000,"EUR","estimated",[56],"FULL_TIME","permanent",{"cms":59,"seo":59,"canva":60,"figma":60,"google ads":61,"salesforce":59,"linkedin ads":61,"adobe products":60,"google analytics":59},3,2,4,[63,64,65,66,67,68,69,70,71],"LinkedIn Ads","Google Ads","Google Analytics","Salesforce","CMS","SEO","Canva","Figma","Adobe Products",{"reporting":59,"b2b marketing":59,"event marketing":59,"growth marketing":61,"content marketing":59,"digital marketing":61,"website management":59,"campaign management":61,"marketing analytics":59,"performance marketing":61,"social media marketing":59,"private markets knowledge":60,"financial services knowledge":60},[74,75,76,77,78,79,80,81,82,83,84,85,86],"Digital Marketing","Performance Marketing","Growth Marketing","Campaign Management","Content Marketing","Social Media Marketing","Website Management","Marketing Analytics","Reporting","Event Marketing","B2B Marketing","Private Markets Knowledge","Financial Services Knowledge",0.8,{"industry":89,"employment_type":93,"expertise_skills":96,"it_skills":123,"salary_currency":145,"processed_working_hours":147},[90],{"key":91,"label":92,"count":34},"financial services","Financial Services",[94],{"key":57,"label":95,"count":34},"PERMANENT",[97,99,101,103,105,107,109,111,113,115,117,119,121],{"key":98,"label":84,"slug":98,"count":34},"b2b-marketing",{"key":100,"label":77,"slug":100,"count":34},"campaign-management",{"key":102,"label":78,"slug":102,"count":34},"content-marketing",{"key":104,"label":74,"slug":104,"count":34},"digital-marketing",{"key":106,"label":83,"slug":106,"count":34},"event-marketing",{"key":108,"label":86,"slug":108,"count":34},"financial-services-knowledge",{"key":110,"label":76,"slug":110,"count":34},"growth-marketing",{"key":112,"label":81,"slug":112,"count":34},"marketing-analytics",{"key":114,"label":75,"slug":114,"count":34},"performance-marketing",{"key":116,"label":85,"slug":116,"count":34},"private-markets-knowledge",{"key":118,"label":82,"slug":118,"count":34},"reporting",{"key":120,"label":79,"slug":120,"count":34},"social-media-marketing",{"key":122,"label":80,"slug":122,"count":34},"website-management",[124,126,128,131,133,135,137,140,142],{"key":125,"label":71,"slug":125,"count":34},"adobe-products",{"key":127,"label":69,"slug":127,"count":34},"canva",{"key":129,"label":130,"slug":129,"count":34},"cms","Cms",{"key":132,"label":70,"slug":132,"count":34},"figma",{"key":134,"label":64,"slug":134,"count":34},"google-ads",{"key":136,"label":65,"slug":136,"count":34},"google-analytics",{"key":138,"label":139,"slug":138,"count":34},"linkedin-ads","Linkedin Ads",{"key":141,"label":66,"slug":141,"count":34},"salesforce",{"key":143,"label":144,"slug":143,"count":34},"seo","Seo",[146],{"key":53,"label":53,"count":34},[148],{"key":56,"label":56,"count":34},{"total":150,"jobs":151},0,[]]